We use Youtube at my house to listen to our favorite music performed by the original artists. I have an account so I can subscribe to my favorite producers. When I log in, I see what they have uploaded recently. My subscriptions include RandomHouse and Penguin Young Readers for book trailers, TechLearning Online, Lee Lefever, and Google Apps for the latest in technology how-to videos. I suppose libraries could implement something similar in the way of different "channels" for different genres.
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